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Software Startup Case Study, Model Included
Introduction
Introduction (1:55)
Course materials
The structure of a financial model (2:14)
Revenue streams overview
Revenue streams overview (5:01)
Subscription revenue
Marketing strategy assumptions (9:53)
Modeling marketing strategy (8:05)
Calculating subscription revenue (8:57)
Advertising revenue and other revenue assumptions
Assumptions and modeling advertising marketing strategy (9:33)
Calculating advertising revenue (6:01)
Other revenue assumptions (2:33)
Variable and fixed costs
Variable costs (3:43)
Fixed costs (17:10)
Fixed assets and working capital
Fixed assets (5:52)
Working capital (5:43)
Valuation, Financial Summary and Break-Even
Free cash flow, Funding needs, Valuation (10:48)
Financial summary (8:05)
User and advertiser lifetime values and Break-even analysis (7:53)
Conclusion
Conclusion (11:25)
Introduction
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