Workshops: Information and Schedule
We offer 2-hour recorded courses online and, starting April 4th, 2018, weekly live one-hour workshops which can be attended online.
Workshops are live, interactive lectures taught by The Startup Station’s founder, Victoria Yampolsky. The ten-week workshop curriculum covers the same material as the five online recorded courses. You DO NOT get materials if you only attend the workshops.
The online recorded courses include access to live workshops for 90 days, but ALSO give you lifetime access to the course video content, practice questions, downloadable materials, and a private Facebook group.
Can you buy workshops separately from online recorded courses?
Upcoming Workshop Schedule
To register for any workshop, click on a respective link below. Each Eventbrite registration page also allows you to register for more than one workshop.
Everyone who registers for our online recorded courses automatically gets access to corresponding online live workshops for the first 90 days. We will send Zoom instructions on how to attend respective online workshops 72 and again 24 hours before class.
Everyone who registers only for our online workshops will receive Zoom instructions on how to attend 72 and again 24 hours before class.
Workshop #1 Financial Statements and Analysis I: July 16th, 6pm EST
- The purpose of a financial model for a startup;
- Overview of four financial statements;
- The structure of an Income Statement;
- Detailed discussion of Revenues;
- Detailed discussion of Costs - Variable, Fixed, Non-Cash, and Financing;
- Break-even analysis;
- The structure of a Balance Sheet; and
- Assets overview.
Workshop #2 Financial Statements and Analysis II: July 16th, 7pm EST
- Detailed discussion of Accounts Receivable and Property, Plant & Equipment;
- Liabilities overview;
- Detailed discussion of Accounts Payable;
- Working capital;
- The structure of a Cash Flow Statement;
- Cash Flow from Operations, Cash Flow from Investing, and Cash Flow from Financing, and
- Key performance indicators: margins, return metrics, operating leverage, and cash conversion cycle.
Workshop #3 Valuation and Financial Modeling Basics: July 23rd, 6pm EST
- Free Cash Flow;
- Investors’ Return (IRR); and
- Four methods for calculating Terminal Value.
Financial Modeling Concepts:
- How to model price and quantity;
- The Business Model Analysis Roadmap, a guide for analyzing business models; and
- The framework for creating credible financial model assumptions.
Workshop #4 Valuation Models and Cap Table: July 23rd, 7pm EST
- Two valuation approaches for valuing early-stage ventures;
- Three quantitative valuation models:
- Venture capital method,
- Discounted cash flow, and
- The Chicago method;
- Five qualitative valuation models:
- The Dave Berkus scorecard,
- Bill Payne’s scorecard methodology,
- The Risk Factor Summation Model,
- The Replacement /All-in Method,
- The Rule of Three; and
- How to create and maintain a cap table.
Workshop #5 Financial Modeling for Software and Service Startups I: July 30th, 6pm EST
- Challenges in modeling early-stage software and service startups and how to overcome them;
- Introduction to eight business models for service and software startups;
- Assumptions and business scenarios for:
- Subscription/SaaS model, and
- Advertising model (Affiliate/Direct, PPC/PPV, and Per Advertiser).
Workshop #6 Financial Modeling for Software and Service Startups II: July 30th, 7pm EST
- Assumptions and business scenarios for:
- Software Product model;
- Data model (per User, per Report, per API);
- Marketplace model;
- Pay-per-Use model;
- Services model; and
- Freemium model (the case of in-app purchases); and
- Modeling Variable and Fixed Costs.
Workshop #7 Case Study “Coolest Thing Ever” Part I: August 6th, 6pm EST
In this workshop we build pro-forma revenue projections for a fictional early-stage software startup, "Coolest Thing Ever".
"Coolest Thing Ever" has two revenue streams:
- The subscription stream has two levels of subscriptions: one-month and six-months.
- There are four marketing strategies for the subscription stream.
- The advertising stream is launched based on a financial threshold.
- The advertising stream uses a sales force to generate sales.
The workshop will focus on:
- The structure of a financial model;
- Formulating assumptions for pricing and marketing strategies for each revenue stream; and
- Modeling techniques for pricing and marketing strategies for each revenue stream.
Workshop #8 Case Study “Coolest Thing Ever” Part II: August 6th, 7pm EST
Completing the Financial Model for "Coolest Thing Ever":
- Creating assumptions for and modeling: Variable Costs, Overhead Costs, Salaries, Fixed Assets, and Working Capital;
- Creating Income Statement, Balance Sheet, Cash Flow Statement;
- Calculating the company's valuation, funding needs and use of funds, and financial summary;
- Performing break-even analysis; and
- Calculating Customer Lifetime Value for each revenue stream.
Workshop #9 Fundraising Strategy and Financing Vehicles I: August 13th, 6pm EST
- How to look for investors;
- Which legal documents are required for an equity raise; and
- The structure of an Equity investment:
- Anti-dilution clauses,
- Preferred stock,
- Warrants, and
- Other clauses.
Workshop #10 Fundraising Strategy and Financing Vehicles II: August 13th, 7pm EST
- The structure of a SAFE investment:
- How does it work?
- Conversion triggers: acquisition and the next round of financing; and
- Methods to determine an equity stake upon conversion: valuation cap and discount rate.
- The structure of a Convertible Debt investment:
- Similarities to and differences from a SAFE investment;
- Control and information rights;
- How to evaluate accelerators; and
- Pros and cons of equity, SAFE and convertible debt.